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Companies mobilise for IDAHOT

Companies are increasingly investing the International Day against Homophobia and Transphobia as a tool for action.

 

The IDAHOT is getting increased attention from corporations, which see the Day as a powerful entry point for action.

Major international corporations have now understood that in order to build valid and credible Diversity and Inclusion strategies for their employees and also reach the LGBT market, they have to engage with the wider picture and both support the LGBT community and take position on the principle of non-discrimination against LGBT people.

The Day offers a perfect opportunity for both.

Many companies regularly mark the day with special messages on Facebook, Twitter and other social platforms. Some go beyond this and organise specific events. While most events are still geared towards their LGBT employees, corporations increasingly also use the day for external messaging and outreach. Some examples of what we’ve heard of include:

Barclays has put the message for the International Day Against Homophobia, Biphobia and Transphobia on all 3,400 of its ‘hole in the wall’ machines. The screen shows a couple, with rainbow-painted fingernails and bracelets, joining hands and reveals that Barclays is working with the Lesbian and Gay Foundation to spread the word about IDAHO. The bank’s ATMs in the UK see 685,000 transactions a day, meaning the message will reach millions over the course of the seven-day campaign, culminating on IDAHO. More info here

UK- Barclays ATM

Transport of London

A classic London black cab has been transformed with a LGBT pride rainbow to mark the Internation Day Against Homophobia and Transphobia on Sunday May 17.

Read more about this initiative

At Westpac, Australia, IDAHOT morning teas are being held across the country, with discussion provoking events being held in Melbourne and Sydney, where over 300 employees and peers came together to discuss removing homophobia and transphobic behaviour in the workplace.

MTV‘s staying alive foundation broadcasted, with the support of the IDAHO Committee, as series of  portraits of young LGBT people in 2014. In 2013, MTV Brasil scheduled a whole day of LGBT programming on May 17.

Screen Shot 2015-09-29 at 16.01.46

In China, Goldman Sachs, Aibai Culture and Education Center, and Beijing LGBT Center co-organized an IDAHOT event “Goldman Sachs China LGBT Youth Career Workshop” in Beijing. This event was also part of Goldman Sachs’ Community TeamWorks (CTW) events in China. 25 LGBT undergraduate and graduate students from 12 universities in Beijing participated the event. There were also 25 volunteers from Goldman Sachs, 20 volunteers from Aibai and Beijing LGBT Center, 5 media journalists and 3 observers from IBM and General Electric attending this event. Through interactive one-on-one conversations, volunteers provided career coaching to LGBT college students with practical tips and personal experiences.

Meanwhile, in  Hong Kong the Standard Chartered Bank organised a special “Transgender awareness session”

In 2014,  Thomson Reuters marked the Day with a special photo competition and fundraiser event to support LGBT organisations working in difficult contexts

 

 

We are seeking to update this section. If you have information about other activities carried out by companies to mark the International Day against Homophobia and Transphobia, please write to us

Read our special brochure for companies

 

 

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