As the single most important annual date for global LGBT mobilisation, the International Day Against Homophobia and Transphobia obviously generates a lot of activity on social media. But how much this activity in reality represents is not easy to apprehend, as it takes place over many different platforms, and in many languages. With the help of specialized media monitoring company Sysomos, which provided the service pro-bono, we conducted some investigations into this field in order to gain more insight, and uncovered essential figures and trends, mainly gathered from activity on Twitter.
Amongst the main findings are that:
– 17% of all annual discussions on Homophobia, Biphobia and Transphobia are generated around the IDAHOT.
– Online activity around the IDAHOT takes place in 183 countries.
– Over 2,000 tweets and hour are generated during May 17.
– At least 130,000 unique items were published on social media on May 17.
Read more in the IDAHOT social media impact 2014 report